You know you should be showing up more, but content is the first thing to disappear the second client work gets busy; when you do post, it feels like you’re talking to approximately three people and your mom; and you’ve saved the hooks, downloaded the content calendars, and promised yourself that this week you’re finally going to get consistent.
And yet… here we fucking are.
Let Me guess...
Because another posting schedule isn’t going to fix a strategy you can’t sustain.
Meanwhile, your future clients, collaborators, and opportunities are scrolling right past a business they’d probably LOVE if they actually got to know you.
Does this sound familiar?
the goal isn’t to become someone who spends her entire life making content.
It’s to build a way of showing up that fits your life and makes the time you do spend on Instagram lead somewhere.
Instagram keeps moving the goalposts.
Reels are in. Carousels are back. Now we have multiple captions??? And apparently we’re yapping?! You don’t need more Instagram tips, you need to know what actually works and what works for you.
🥅
Your inbox is giving… tumbleweeds.
You’re posting something on Instagram, but it’s not turning into enough DMs, inquiries, or “okay wait, how can I work with you?” conversations. You know your people are out there. It would just be nice if they occasionally introduced themselves.
🌾
Content is always the first thing voted off the island.
You have every intention of posting this week… and then a client needs something, your kid crawls into your bed every night at 2am again, your inbox catches fire, and suddenly it’s Friday and your last Instagram post is old enough to qualify for the Shopper’s Drug Mart seniors discount.
🏝️
Your marketing gets the leftovers.
Your clients are getting the funny, smart, ridiculously good-at-her-job version of you. Instagram? She’s getting whatever you can scrape together at the end of the day which means the people who could become clients barely get to see why your current ones love you.
🍲
You have plenty to say until it’s time to post.
You have opinions. Stories. Expertise. Things you could talk about for HOURS with a client or friend. But the second you need to turn one of those thoughts into a post? Instant creative block.
💬
You’re way more interesting than your Instagram suggests
In real life, you’re funny, warm, opinionated, and really fucking good at what you do. Online? Somehow everything comes out a little more polished, professional, and beige than the person your clients actually know.
😜
You don’t need to try harder at Instagram. You need a better way to do it.
You don’t need another person telling you to “just post consistently.”
You need a way of creating content you can keep up with and that actually gets you somewhere.
That’s what we’re doing inside Content Therapy.
What makes Content Therapy different?
WE DON’T JUST LOOK AT WHAT WORKS. WE LOOK AT WHAT WORKS FOR YOU.
WE DON’T ASSUME MORE INFORMATION = MORE ACTION.
YOUR PERSONALITY IS PART OF THE STRATEGY.
YOU’RE LEARNING HOW TO THINK NOT JUST WHAT TO POST.
AND WE BUILD IT WHILE YOU’RE USING IT.
Your personality. Your strengths. Your capacity. The way ideas naturally come to you. Because the “perfect” strategy is pretty useless if you fucking hate doing it.
You probably already know you should post consistently. But knowing that doesn’t help when you’re overthinking the spicy opinion, avoiding the camera, or checking your analytics and immediately questioning your entire existence. We work with what’s actually getting in the way of using the strategy, too.
Algorithms change. Formats change. Apparently now we’re yapping?!. Instead of chasing every new rule, you’ll understand the strategy underneath good content so you can decide what makes sense for your business.
We’re not sanding off all the interesting bits so you can sound like every other “professional” on Instagram. The funny, opinionated, slightly weird version of you your clients already love? We want her on the internet.
Content Therapy is live and capped at 8 people because you need more than information. You need to try shit, ask questions, get feedback, adjust, and figure out what works while you have support around you.
This isn’t about becoming better at following someone else’s content strategy.
It’s about building one you know how to run yourself.
Okay, how are you backing that up?
You:
Like this...
Me:
- Ashley (Brand photographer)
“Many people have said that my social media is a true reflection of who I am, which is a huge win!”
- CHeryl (realtor)
“After working with Kristine I have better messaging, less overwhelm, more consistent posting, more engagement, more inquiries/leads, more sales, saved time, and a stronger brand identity.”
- Marisa (Self-leadership coach)
“Honestly, you have no idea how much your support pushed me to actually show up and do this. This post exists because of you.”
- Amanda (Mortgage agent)
“I had two really successful business owners compliment my Instagram tonight… they said it has been amazing and to keep it up. You’re a master at your craft.”
- morgan (nutritionist)
“You’re so great at what you do, you can communicate very clearly, you have fun & you walk the walk.”
The Curriculum
Figure out what you actually want to be known for, then turn it into your content playbook with your positioning, promise, messaging, and pillars so everything you create has a clear point of view.
Week 1–2:
How you and your brand express yourselves
Figure out how you naturally create content and how much capacity you actually have for it, then build a rhythm you can keep up with when client work gets busy.
Week 3-4:
Your content archetype + real capacity
Build an idea-capture system that works for your brain, then learn how to take a random shower thought, voice note, or half-baked idea and turn it into finished content using Claude.
Week 5:
BUILD YOUR IDEA ECOSYSTEM
Learn how to turn your ideas into attract, nurture, and sell content using storytelling structures and repeatable AI prompts, without making everything you write sound like ChatGPT.
Week 6-7:
TURN YOUR IDEAS INTO CONTENT PEOPLE GIVE A SHIT ABOUT
Learn how to get your content in front of more people through Stories, outbound engagement, and relationship-based marketing, then connect Instagram to the rest of your lead ecosystem.
Week 8:
BUILD A BRAND PEOPLE ACTUALLY SEE
Four weeks to post, test, get feedback, adjust, and do it again, with weekly coaching to help you build momentum while you actually use everything you’ve created.
Week 9-12:
NOW WE do THE DAMN THING.
Meet Kristine
I’ve helped business owners clarify their messaging, create content that actually sounds like them, show up more consistently, and turn social media into more engagement, inquiries, sales, collaborations, and opportunities.
And I learned pretty quickly that the problem is almost never just content.
Because I can hand you the best strategy in the world, but if you’re overthinking every opinion, avoiding the camera, or disappearing the second business gets busy? That strategy isn’t doing shit sitting in your Google Drive.
That’s why I created Content Therapy.
To give you the strategy and help you become the person who can actually use it without sanding down your personality in the process.
[ YEP, I WANT THE FUN EXPERT → ]
content strategist, Somatic Practitioner and “fun” expert.
KNOW WHAT TO SAY, HOW TO TURN YOUR EVERYDAY IDEAS INTO CONTENT, AND HOW TO MAKE PEOPLE GIVE A SHIT ABOUT IT.
📣
STOP LETTING OVERTHINKING, SECOND-GUESSING, AND “WHAT WILL PEOPLE THINK?” MAKE YOUR MARKETING DECISIONS FOR YOU.
😎
TURN INSTAGRAM INTO A PLACE WHERE PEOPLE DON’T JUST WATCH, THEY REPLY, DM, INQUIRE, REFER, COLLABORATE, AND WANT TO WORK WITH YOU.
🤳🏼
The Details
start date
Length
Call schedule
Where
Investment
cohort size
Monday, September 14th, 2026
12 weeks
Core program = 8 weeks
Implementation = 4 weeks
Tuesdays
10:00-11:30am EST
*subject to change based on cohort availability
Calls hosted on Zoom + community hosted in Circle
$1,500 CAD or
$500 CAD/month for 3 months
8 spots available
By the end of Content Therapy, you’ll have:
YOUR CONTENT PLAYBOOK
Your positioning, promise, messaging, and content pillars aka what you’re saying, who you’re saying it to, and what you want to be known for.
YOUR CONTENT CREATION TOOLKIT
Your repeatable tools for turning an idea into content including the Attract/Nurture/Sell framework, storytelling structures + AI prompts you can use again and again.
YOUR VISIBILITY TOOLKIT
Practical tools to reach for when you’re overthinking the post, avoiding the camera, spiralling over your analytics, or suddenly very concerned about what Becky from high school might think.
YOUR CALL LIBRARY
Every training + coaching call recorded and yours for life so when Future You needs a refresher, you don’t have to rely on whatever you scribbled in your notebook six months ago.
YOUR IDEA-TO-CONTENT WORKFLOW
A set-up-and-ready-to-use system for capturing, organizing, and developing your ideas built in the tools that actually work for you, whether that’s Notion, Claude, voice notes, or a combination.
YOUR PERSONALIZED CONTENT CALENDAR
A ready-to-use content calendar built around your content archetype, real capacity, and content rhythm, set up in the platform that works for you, whether that’s Notion, Google, or something else entirely.
Questions? I gotchu!
Honestly? You’re kind of who I built this for. We’ll create a content strategy around the capacity you actually have, because if your strategy only works when business is quiet and nobody needs anything from you, it doesn’t fucking work.
“I barely have time for content now. How am I supposed to have time for this?”
Content Therapy isn’t another portal full of information. It’s live, capped at 8 people, and built around your personality, capacity, and way of creating — with coaching while you actually put the strategy into practice.
“I’ve already taken content courses. How is this different?”
Hi, welcome. You do not need to become confident or consistent before you join. We’ll work on the strategy and what happens when it’s time to actually use it, so discomfort doesn’t keep making your marketing decisions for you.
“What if I’m inconsistent, hate being on camera, or overthink everything I post?”
Life is going to life. Every call is recorded and you’ll have lifetime access to the replay library.
That said, this is intentionally a live experience, so you’ll get the most out of it by showing up whenever you can.
“What if I can’t make every live call?”
Nope. Content Therapy is a content strategy + coaching program, not therapy or trauma treatment, and I’m not a therapist. I’m a somatic practitioner with trauma-informed training, so if visibility brings up deeper shit (fear of judgment, people-pleasing, freezing, feeling like you’re “too much”), I know how to hold that safely and work within my scope while helping you move forward.
“Wait… is Content Therapy actually therapy?”
I can’t promise a specific number of DMs, leads, or sales and I’d side-eye anyone who did. What I can do is teach you how to create stronger content, build visibility and relationships, and use Instagram strategically so you’re no longer just posting and hoping something happens.